By Josh Kohlbach, CEO and founder of Rymera Web Co, the makers of Wholesale Suite, the No. 1 WooCommerce wholesale solution.
Landing a meeting with a new potential client can feel like a big win. But you still have the most important bridge to cross to reach your final destination. And that is coming face-to-face with the prospective client and convincing them that you’re the perfect fit for their needs.
In today’s competitive world, pitching a potential client can be challenging. Sometimes even the thought of meeting with them can make you feel nervous.
And that makes sense. Every pitch is a new experience. No matter how many clients you’ve pitched in the past, there will definitely be something new to learn. But that doesn’t mean that you have to feel nervous about it.
Just prepare yourself well and be confident about yourself. This will help you pitch successfully and gain that new client.
Drawing on my own experience as an entrepreneur, here are three tips to help you appear more confident for your next client pitch.
1. Make The Right First Impression
When you’re preparing for a client pitch, always remember that you only have one chance to make the right first impression. It only takes a few seconds for a person to look at you and form an opinion about you.
What they think about you depends on several things, including your appearance, body language, mannerisms, etc. So use this opportunity to present yourself in a positive light.
One way of doing that is to plan to arrive a few minutes early. Showing up on time is the first step toward making a first good impression.
The next thing to keep in mind is the way you dress. Make sure that you dress appropriately for the meeting. This doesn’t mean you have to look like a star. Just make sure to wear clothes that are professional-looking, clean, well-fitted and properly ironed.
When you greet the client, do so with a warm and confident smile. This will put both of you at ease and set the tone for the meeting. However, don’t smile too much. It might make you appear smarmy.
2. Know The Potential Client
Before your meeting, it’s important to get to know the client. Knowing key details about them can help you stand out as the right fit.
So do your research well. Find out the basic information about the company, its vision, mission and recent milestones. You should also dig into what the company looks for in a partner or vendor. This will help you prepare and position yourself as an ideal candidate.
The best way to learn more about the client is by looking at their website’s About Us page. You should also do some research to find out more about the key players of the company like the CEO, the directors, etc.
3. Brush Up On The Basics
Making the right first impression won’t help if you fail to answer basic questions related to your subject matter expertise. So make sure to brush up on the basics of what you do. Whether you’re new to your field or an experienced professional, you should expect a few tough questions during the meeting. Be sure to organize your thoughts related to your work experience as well.
A good way to prepare is to hold a mock client pitch. Doing so can boost your confidence and help you articulate your strengths.
Nailing a client pitch isn’t easy. But if you have managed to land a meeting, you’re only a step away from achieving your final goal. So use the opportunity well by preparing yourself thoroughly.