Wednesday, September 28, 2022
Home Business tips Foot Traffic Up 60% to Small Business Retail Shops

Foot Traffic Up 60% to Small Business Retail Shops

With good business news in short supply these past 18 months, the fact that foot traffic is up 60% for small business retail shops is a huge sigh of relief. And according to Zenreach and its National Customer Foot Traffic Report, it is on the rise.



Foot Traffic on the Rise

The foot traffic report from Zenreach delivers a dependable snapshot of physical store traffic. And since January 2021, customer foot traffic across all industries has increased significantly. This amounts to a low of less than 10% in January to all the way up to almost 60% in July.

When it comes to industry-wide data some segments have seen traffic as high as 107% in late July. From January to July 2021, foot traffic has grown by 42.99% for bars/nightclubs, 73.33% for cafes/bakery/dessert businesses, and 44.34% for restaurants. Just in June 2021, Zenreach also reported foot traffic for pizzeria visits was up by 47% since January.

The goal of the report is to provide insights into the recovery of the U.S. economy as businesses re-open in the wake of the pandemic. And the data is from bars/nightclubs, cafes/bakeries/dessert, and restaurants, which it gets by evaluating different point-of-interest sources.

The sources include Zenreach Walk-in, foot traffic, and behavioral data from in-store sources such as WiFi and point-of-sale integrations. They are part of the Zenreach Network that spans 50 million contacts across thousands of locations throughout the United States. Zenreach updates the report monthly, usually on the first week of each month.

Increasing Foot Traffic

The data from Zenreach clearly shows this is part of the continuing trend as the pandemic dies down. But there is a growing concern COVID-19 is something we all must live with moving forward like the flu. And just like society has managed to live with the flu, so it will be the case with COVID-19. So, entrepreneurs will have to find new ways to increase foot traffic and keep it flowing into their business.

This will mean offering different forms of payment, in-store pick-up, deliveries, increasing curb appeal, and optimizing your digital presence to name a few. The key is to be flexible enough to make these changes so your business can continue to thrive.

Image: Depositphotos


Most Popular

Ian strengthens into major Category 3 hurricane as storm makes landfall in Cuba

Hurricane Ian strengthened into a major Category 3 storm early Tuesday morning as it made landfall in western Cuba, U.S. officials said.Landfall was just...

Hunting For An Exciting Back Yard Family Game, This Dad Invented His Own. Now It’s Taking Off.

Joe Bingham, a structural engineer from Ogden, Utah, was looking for a backyard game he could play with his seven kids, instead of driving...

Is the Market Overreacting with Shopify Stock?

Shares may have been overly punished by the markets Shopify continues to grow, but at a slower pace Shopify says 2022 is the ‘transition back to...

Comment on Following the Rules: Training Small Business Owners Better by Charles Iarocci

Your Business Professor was teaching our 5-year-old boy some basketball moves in our backyard court …Grab a jersey here. Push there. Lean. Scream.Charmaine looked out the...