Monday, August 15, 2022
Home Woman business Dartmouth café owner finds success through unconventional hiring pitch

Dartmouth café owner finds success through unconventional hiring pitch

A Dartmouth cafe owner was inspired by one of his former baristas to take advantage of social media platforms when it came to a recent hiring push.

“My sense is anything like that, that sets you apart helps because there’s a lot of people out there hiring,” said Danny Martin, the owner of The Cottage Café – An Teachín, in Dartmouth.

Martin recorded an off-the-cuff hiring pitch aimed at social media-savvy demographics.

Read more:

Some Nova Scotia daycares reducing services to deal with labour shortages

It was all the more candid because the filter he used superimposed him into the background of a toilet, which set the tone for his call to action.

“Things are really in the crapper here. We need some staff, bad,” Martin’s voice says in the video clip.

Story continues below advertisement

Staff shared the post to the cafe’s social media platforms and it ended up being viewed more than 1,000 times.

“We had been trying to get attention at least, getting interviews from people for so long that it was kind of like, is this what we’re doing? But it worked! Which was amazing,” said Katie Stoneman, one of the cafe baristas.

Stoneman says the video helped alleviate some of the staffing pressures their small but mighty team has endured.

Read more:

Atlantic Canadians can blaze their own trail to grant wishes for critically ill kids

“A lot of the people that showed up are a little bit younger, so clearly we hit a certain demographic we needed to hit, but there were people coming in just to see the guy from the toilet. So, it stirred up some traction,” Stoneman said.

Story continues below advertisement

Martin says between the ups and downs small businesses have faced throughout the pandemic and staff just naturally progressing with their careers, he was in need of a roster reboot.

“I definitely got a big uptick in resumes over that, people walking in cause they saw it. A lot of people even just saw it and came to the cafe cause they wanted to see it, see the cafe itself. So I even got new customers over it,” he said.

© 2022 Global News, a division of Corus Entertainment Inc.

Most Popular

Nearly half of Canadians pay more attention to the weather than payday

For many Canadians, the best day of the week is when that paycheque hits the bank account, but according to a recent study, people...

Ashcroft, B.C. senior man dies while waiting for ambulance

It’s a small town with a growing problem. Sunday morning, a man believed to be in his 80s suffered a cardiac arrest in the Village...

FBI and DHS warn threats to federal law enforcement have spiked since Mar-a-Lago search

The FBI and the Department of Homeland Security have issued a joint intelligence bulletin warning of a spike in threats to federal law enforcement...

7 TED Talks To Change How We Look At Ourselves

For so many of us, the past two years have prompted us to ask significant questions about our lives. Are we in the right...