Quality visuals can help you effectively communicate with your target audience. Infographics can be especially useful when you’re attempting to make a point with data. There are several infographic styles that can convey different types of data. Here’s a guide to the options.
Why Your Business Should Have Infographics
Infographics are generally useful for creating a visual representation of data. Whether it is B2B infographics or sidewalk infographics, you have options. Here are some instances where it can be useful for business:
- Content marketing
- Providing value to blog readers
- Increase brand awareness by promoting your graphic on other sites
- Teaching employees and partners
- Grabbing attention for your business
- Visualizing points to garner donations or raise awareness
These Good Infographic Examples Offer Data Visualization
If you’re ready to leverage infographics for your business, these examples show the various styles and formats to consider.
1. Social Media Historical Timeline Infographics
Complete History of Social Media: Then and Now (Infographic)
If you want to share a list of events or dates, this interactive infographic provides an example. When you select a time period, more information pops up about the type of social communication in use at that time.
2. Data Loss Percentage Infographic Example
58 Percent of Small Businesses Not Prepared for Data Loss (Infographic).>
Businesses can also create infographics that show various percentages. Depicting these numbers and charts next to one another with small illustrations can provide context. This infographic illustrates complex ideas by including various categories to compare different percentages.
3. Trademark Process Infographics
The Federal Trademark Registration Process (Infographic)
Describing a process with just text may seem dry and confusing. A colorful infographic with visual cues like arrows makes it easier to follow. This one describes the trademark process using interesting graphic design and helpful instructions within each smaller section.
4. Magento Vs. Shopify Comparison Infographics
Shopify vs. Magento: Which Ecommerce Option is Best? (Infographic)
This is a great infographic example for those that need to compare two products or concepts. Each side includes a list of features and qualities. So you can easily use this comparison infographic to make determinations about which is better for a specific purpose.
5. Funding Report Informational Infographics
39% of Small Businesses Have Never Heard of Alternative Financing (Infographic)
This engaging infographic includes a huge array of details about business funding. There are different sections that offer information about everything from market outlook to business debt. The simple graphics that accompany each section make the information more visually appealing and easy to digest.
6. File Sharing Flow Chart Infographic
Confidential Company Data: You Might Be Surprised Where it Ends Up (Infographic).
This successful infographic offers a simple flow chart structure with engaging visuals. From the center, you can follow the flow of data to understand the potential risks of sharing confidential information. This is one of the best infographic examples for those that need to create visual hierarchy or show how certain goods or services can travel through people or places.
7. EMV Compliance List Infographic
5 Really Bad Reasons to Put Off Becoming EMV Chip Card Compliant (Infographic).
Infographic guides can be effective for listing items using a visual medium. This example shares the reasons why companies SHOULDN’T become EMV compliant (in a sarcastic way). This same concept can present data to share practical tips or different types of products or services.
8. Office Furniture Sectioned Infographic
The Real Cost of Lousy Office Desk Chairs (Infographic)
Infographics can provide information about multiple topics at once. For example, this one offers sections about office chairs, art, and lighting. The breakdown into sections makes each point easier to digest. And the individual graphic elements add up to a full infographic that includes tons of valuable and complex information.
9. Productivity Graphs
72 Percent of Small Business Owners Feel Overwhelmed (Infographic)
Graphs provide compelling visuals to depict complicated data. This well designed infographic about business productivity and overwhelm includes bar graphs and other charts that all contribute to an overarching point about entrepreneurial overwhelm.
10. Healthy Business Survey Infographic
Business Owners Prefer Sick Employees to Computer Problems (Infographic)
This simple infographic provides visual information to create content around survey responses. It’s broken down into sections. And each one includes an easy percentage chart to make it easy for visual learners.
11. Millennial Employees Tips Infographic
Want to Know How to Manage Millennial Employees Successfully? Read This (Infographic)
Infographics can also be a great resource for sharing valuable tips. This infographic shows best practices for managing millennial employees. It’s a simple tips list. But each section includes illustrations, bright colors, and standout text, making infographics stand out from simple blog content.
12. Customer Service Effects Infographic
How Much Can Poor Customer Service Cost Your Business? (Infographic)
An infographic makes the ideal tool for showing cause and effect. For example, this one includes charts that show the percentage of customers who prefer certain customer service experiences. It makes it clear what may happen if a company doesn’t provide a high level of care.
Create Your Own Infographic Template
The first step in creating your very first infographic is deciding the purpose. You may want to describe a complex process to provide value to customers. Or your goal could be to market your business by comparing your product to a competitor. This can help you select a style and determine what information to include.
Then it’s time to actually gather data. You can do this by surveying customers, combing social media posts, or reading research reports. Then determine the best way to compile that data for a visual learner. A beautiful infographic may include a bar graph, percentages, or just illustrations.
Then it is time to find the best infographic software. If you’re not sure where to start when designing an infographic, software like Piktochart or Venngage can help. You still need the data. But these tools can help you compile the design elements.
Every company is different, but the following tips can help you create compelling infographics:
- Outline your goal and target audience
- List the data you want included and break it into sections
- Seek design inspiration
- Create pie charts or graphs to visualize data
- Add illustrations and other design elements